Having your business online has a ton of opportunities one being the ability to make huge sales at all times and reach more people out of your geographic location. This has enabled most small businesses to grow at a very fast rate because of the power of effective marketing email campaigns. Successful online business giants like Amazon leverage the power of marketing emails to make re-occuring sales to their email lists thereby keeping their customers continuously interested in making sales at any time.
An email marketing campaign is a series of emails a business uses to communicate with current and potentials customers. They are used to persuade customers to engage with the company. Email campaigns are an important part of inbound marketing.
This marketing technique is designed to draw in visitors and potential customers into the business and earning attention from both new and old customers through the use of owned and earned media. To learn more about inbound marketing check out this post.
With all that clarified, lets dive into the various marketing email campaigns used by successful online businesses to make reoccuring sales.
Special Offer Email
This is a marketing email that is usually designed to present to customers of a business offers to save more money when they make a purchase. It will include discounts and coupon codes.
Such emails usually have high opening rates and drives huge traffic to the merchant website as customers will be eager to know more about the offer. This does not only apply to retail businesses. Which ever domain your online business is you can design a good offer email to engage your customers.
2. Review Email
This email campaign is effective few days after making sales to customers or completing a task. Its role is to get reviews or testimonials from happy customers who have already done business with you. Their reviews and testimonial help create trust for your business and brand. The more reviews and testimonials for your products and services, the more new visitors will convert to customers thereby increasing your sales your sales.
3. The New Arrival Email
This is marketing email designed to inform your customers and subscribers of new products available in your store or business.
If you Don’t have a retail business, no worries, you can still use this kind of email to let your customers and subscribers know of new services you may have added to your business.
Informing your customers about latest news on products and services which you offer increases your sales and drives more traffic to your business.
4. Cart Abandonment Email
This email campaign is designed to recapture the interests of your customers so they can make the purchase of the items they selected in their virtual cart.
According to a study carried out by SALECYCLE in 2018, about 75% of customers who put items in their virtual cart end up leaving your site to another without making the purchase. To learn more about the cart abandonment study follow this link.
5. Re-Order Email Campaign
This is mostly common to subscription service online businesses. The email comprises mostly of the previous purchase history of a customer after some time suggesting they re-order the same items, products or services.
Ok folks, if you have any questions just leave it in the comment section. If you know more email campaigns that you will like us to add to the list, Put it in the comment section and we will add to the post.
Don’t forget to subscribe to receive notifications for new post and offers. Click the bell icon on the bottom right corner of the screen.